Surveys
Quickly field-test your hypotheses or gain deeper understanding with GLG survey research.
Your Key Decisions, Guided by Quantitative Data
Whether you need to evaluate entry into a market, quickly test a new idea, or optimize your messaging, our experienced team of quantitative researchers can help you reach the right groups and execute surveys that meet your research objectives on your timetable.
Market, Company, and Competitive Assessment
Benchmark target companies, find M&A and IPO opportunities, and analyze brand equity
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Concept Testing
Understand customer interest in new value propositions and product ideas
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Product Optimization (Conjoint Analysis)
Uncover value drivers and optimize product features and pricing
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Pricing Research
Understand customers’ willingness to pay for products and services
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Message Testing
Analyze if your message resonates with your customer when they arrive at their purchase decision
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Voice of Customer
Understand what your customers consider valuable and what makes them loyal
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The Preferred Survey Research Company
Highest Quality Control Measures
Capturing nuance is crucial, which is why we carefully select and manually review respondents. We have some of the lowest sample toss rates in the industry, helping you obtain more reliable results.
Access to In-Demand and Uncommon Populations of Experts
Unique C-Suite Access
Partners in Design
Highest Compliance Standards
Experienced Teams
Reach a Variety of Experts across Every Sector
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Learn more about our B2B populations
GLG’s Surveys team members are industry thought leaders. Access their expertise below.
Key Takeaways: What is Demand Space?: Demand space analysis maps customer needs by importance and availability to pinpoint white space opportunities. Use it for: New...
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Key Takeaways: What is Concept Testing?: A research method to evaluate the appeal, clarity, and market potential of a product, service, or feature before development...
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What is Conjoint Analysis? Conjoint analysis is an effective market research technique that helps businesses understand customer preferences by creating hypothetical product and price scenarios....
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Are you describing your brand in a way that appeals to your prospects? How do you best position the product you’ve developed (or are developing)?...
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What is MaxDiff Analysis? Maximum Differential Scaling (MaxDiff) is a survey research technique used to measure the relative importance of multiple items, such as product...
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In today’s competitive and fast-paced landscape, it is more important than ever to make sure your research is done correctly to give you actionable and...
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Rating survey questions and ranking survey questions are two of the most common types of questions you’ll encounter in a survey. They are easy to...
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Types of Survey Questions There are three basic types of survey questions – single-select, multi-select, and open-ended questions. Out of these three categories, you can...
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What Are Open-Ended Survey Questions Open-ended survey questions can capture detailed and nuanced responses by allowing participants to answer in their own words. Open-ended questions...
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A strongly designed screener section will usher in the right people, exclude those who are unable to effectively answer the questions in the main body...
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What Is a Screener for a Survey? The screening section is the most important part of any survey, yet it is often undervalued or deemed...
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What is Survey Research Survey research is a method used to collect data from a specific population by asking questions to gather insights into respondents’...
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Pros and Cons of Survey Research Methods Survey research is a powerful tool for gathering data and insights from diverse populations, enabling researchers and organizations...
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What is Survey Design and Why Is It Important? Survey design is the practice of creating a structured questionnaire that captures valuable insights and data...
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In the dynamic landscape of research and survey sampling, ensuring the quality of data is crucial to establishing trust in respondent sourcing. When choosing a...
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In the dynamic landscape of product development and market research, crafting a successful pricing strategy is crucial for business success. In this article, we delve...
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Shoshana Burgett has spent much of her career advising and creating Voice of Customer (VoC) programs and conducting VoC research at Fortune 500 companies. She...
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Every business needs to make informed decisions about market entry, product development, and overall strategy. A key prerequisite to making the right decisions is an...
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