Surveys

Quickly field-test your hypotheses or gain deeper understanding with GLG survey research. 

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Your Key Decisions, Guided by Quantitative Data

Whether you need to evaluate entry into a market, quickly test a new idea, or optimize your messaging, our experienced team of quantitative researchers can help you reach the right groups and execute surveys that meet your research objectives on your timetable.

Market, Company, and Competitive Assessment

Benchmark target companies, find M&A and IPO opportunities, and analyze brand equity

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Concept Testing

Understand customer interest in new value propositions and product ideas

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Product Optimization (Conjoint Analysis)

Uncover value drivers and optimize product features and pricing

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Pricing Research

Understand customers’ willingness to pay for products and services

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Message Testing

Analyze if your message resonates with your customer when they arrive at their purchase decision

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Voice of Customer

Understand what your customers consider valuable and what makes them loyal

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The Preferred Survey Research Company

Highest Quality Control Measures

Capturing nuance is crucial, which is why we carefully select and manually review respondents. We have some of the lowest sample toss rates in the industry, helping you obtain more reliable results.

Access to In-Demand and Uncommon Populations of Experts

We have populations readily available that you can’t find at B2B market research firms, including lab professionals, IT decision makers, trade professionals, medical professionals, B2B customers, and many more.

Unique C-Suite Access

Not only does our network have thousands of current and former C-suite leaders, but we’ve also built strong relationships with them, which is why they take the time to answer our surveys.

Partners in Design

Elevate the impact of your surveys through best-in-class survey design. We’ll work with you to develop the right choices that increase engagement and inspire thoughtful responses.

Highest Compliance Standards

Our thoughtful approach maintains a trusted environment for respondents to share appropriate insights while respecting their obligations and mitigating the risk of exposure to confidential information.

Experienced Teams

Our skilled team of quantitative researchers can help you reach the right audience, execute surveys, and deliver your results in a format that meets your needs.

Reach a Variety of Experts across Every Sector

Our Network Members are available when you need to query high-level audiences in any industry:

330k+

Technology, Media & Telecommunications

285k+

Consumer Goods & Services

230k+

Energy & Industrials

225k+

Healthcare & Biomedical

Learn more about our B2B populations

GLG’s Surveys team members are industry thought leaders. Access their expertise below.

Unlock High-Impact White Space Opportunities with Demand Space Analysis

Unlock High-Impact White Space Opportunities with Demand Space Analysis

Key Takeaways: What is Demand Space?: Demand space analysis maps customer needs by importance and availability to pinpoint white space opportunities. Use it for: New...

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GLG Article - What is Concept Testing? Concept Testing Methods.

Concept Testing: A Guide to Validating Your Ideas

Key Takeaways: What is Concept Testing?: A research method to evaluate the appeal, clarity, and market potential of a product, service, or feature before development...

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GLG Article: What is Conjoint Analysis and when to use it

Understanding Conjoint Analysis: A Comprehensive Guide for Market Researchers

What is Conjoint Analysis? Conjoint analysis is an effective market research technique that helps businesses understand customer preferences by creating hypothetical product and price scenarios....

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What is message testing and why does it matter?

What Is Message Testing, and Why Does It Matter? 

Are you describing your brand in a way that appeals to your prospects? How do you best position the product you’ve developed (or are developing)?...

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MaxDiff Analysis by GLG

Understanding MaxDiff Analysis: A Comprehensive Guide

What is MaxDiff Analysis? Maximum Differential Scaling (MaxDiff) is a survey research technique used to measure the relative importance of multiple items, such as product...

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Should You Use Market Research Experts to Guide your Research?

In today’s competitive and fast-paced landscape, it is more important than ever to make sure your research is done correctly to give you actionable and...

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Ranking or Rating Survey Questions? The Ultimate Survey Design Question

Rating survey questions and ranking survey questions are two of the most common types of questions you’ll encounter in a survey. They are easy to...

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Types of Survey Questions and How to Use Them

Types of Survey Questions There are three basic types of survey questions – single-select, multi-select, and open-ended questions. Out of these three categories, you can...

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Using Open-Ended Survey Questions in Survey Research

What Are Open-Ended Survey Questions Open-ended survey questions can capture detailed and nuanced responses by allowing participants to answer in their own words. Open-ended questions...

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Essential Tips to Improve Your Screener Survey

A strongly designed screener section will usher in the right people, exclude those who are unable to effectively answer the questions in the main body...

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Writing Effective Survey Screening Questions

What Is a Screener for a Survey? The screening section is the most important part of any survey, yet it is often undervalued or deemed...

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types of survey research

What Type of Survey Do You Need?

What is Survey Research Survey research is a method used to collect data from a specific population by asking questions to gather insights into respondents’...

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survey research methods

Survey Research Methods: The Right Way to Reach Respondents

Pros and Cons of Survey Research Methods Survey research is a powerful tool for gathering data and insights from diverse populations, enabling researchers and organizations...

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Survey Design Best Practices

Survey Design Best Practices

What is Survey Design and Why Is It Important? Survey design is the practice of creating a structured questionnaire that captures valuable insights and data...

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B2B Survey Best Practices — Ensuring Data Quality in Market Research

In the dynamic landscape of research and survey sampling, ensuring the quality of data is crucial to establishing trust in respondent sourcing. When choosing a...

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Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

In the dynamic landscape of product development and market research, crafting a successful pricing strategy is crucial for business success. In this article, we delve...

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4 Quick Tips for Successful VoC Research

Shoshana Burgett has spent much of her career advising and creating Voice of Customer (VoC) programs and conducting VoC research at Fortune 500 companies. She...

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How to Conduct a Market Assessment

Every business needs to make informed decisions about market entry, product development, and overall strategy. A key prerequisite to making the right decisions is an...

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Contact Us

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Market, Company, and Competitive Assessment Use Cases:

  • Understand how your target company is benchmarked against key competitors
  • Understand the state of the industry, including tailwind and headwind, barriers to entry, regulatory environment, and other relevant M&A and IPO opportunities in the coming years
  • Access dedicated guidance for brand equity and tracking studies
  • Assess markets and competition for areas of expansion, and conduct in-depth company analysis to inform your strategy
  • Get a clearer view of your impact, advantages, and challenges
  • Learn who your competitors are and analyze the difference in your product offerings
  • Reach potential customers to identify unmet needs and new end markets
  • Stay up to date on the latest technologies and trends that might shape your strategy

Concept Testing Use Cases:

  • Confirm customer interest in a new value proposition
    Use customer feedback to systematically improve a value proposition
  • Validate new value propositions and use cases for an existing technology or product
  • Understand whether customers will buy your products

Discover GLG Concept Testing

Product Optimization (Conjoint Analysis) Use Cases:

  • Understand what features drive product value from a customer perspective
  • Optimize the feature and price mix for a new product
  • Simulate customer preferences of different product options and prices
  • Assess preferences of different product options and prices

Discover GLG Conjoint Analysis

Pricing Research Use Cases:

  • Determine the best price for a new product or service in its competitive environment
  • Optimize price for one or more existing products versus competitors
  • Test prices for bundled versus stand-alone products

Discover GLG Pricing Research

Message Testing Use Cases:

  • Select the best message, name, or image from a list of options
  • Optimize messages or taglines based on customer feedback
  • Understand intuitive associations that messages evoke among customers
  • Unlock an effective plan for downstream marketing

Discover GLG Message Testing

Voice of Customer Use Cases:

  • Understand current and prospective customers’ purchasing journey, use case, and pain points
  • Understand customer loyalty and satisfaction, net promoter score, and concerns related to potential company change of leadership
  • Understand who is using products and services how, when, and why
  • Understand customers’ needs, expectations, and pain points when using or buying products today
  • Understand customers’ perspective on market developments

Discover GLG Voice of Customer Research

Speaker Biographies

Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.​

Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.​

Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.

Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.

Speaker Biographies

Marie-Anne Aymerich

Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.

Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.

As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.

Patrick Jephson

Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.

With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.

Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.

Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.