GLG welcomes you to Tackle It In 20, a series of 20 minute Webcasts for business decision makers to refresh their customer insights and research skills.
Bernd Grosserohde | Director, Strategic Solutions at GLG
Eleanor Hawketts | Senior Manager, Surveys at GLG
Pricing can be the most effective lever of profitable growth. Unleashing the power of pricing requires robust data of customers’ willingness to pay and the right tool to turn data into tangible insights.
Key topics covered:
- How willingness to pay data can be obtained with state-of-the-art survey methods (even in niche markets and small samples)
- How we provide pricing decision support through what-if market simulations
- How companies can use our pricing simulations to answer their business questions
Please note, this Webcast will be recorded and a replay made available. Attendees who ask questions or make comments will not be identified (either by name or affiliation).