GLG’s Surveys team members are industry thought leaders. Access their expertise below.
The Top 8 Tenets of Survey Design
Tactical survey design can mean the difference between a great survey experience and a truly terrible one. Make sure you’re considering these 8 key guidelines.
The Right Way to Reach Respondents
The best way to ensure quality data is to ensure that your panel accurately represents your target. Stand out from the noise and get the right people to respond.
Running the Right Survey for the Wrong Reason?
The goal of a survey is to objectively test a hypothesis. Don’t allow bias to creep into your surveys, either in your design or in your respondent pool.
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